Corporate photography requires a diversity of skills. On any given day you might find me shooting in the tunnels of a new MTR line, or photographing a new CEO in their office in Central. Whether it’s shooting a factory in China, on a construction site, in a classroom, or taking professional portraits in the boardroom, a commercial photographer needs to be both flexible and to have a bag of tricks up their sleeve to make each and every location work, wherever in world it may be.
looking their best
When shooting corporate photography, it could be anywhere from a construction site to a board room of a Fortune 500 company. In both cases, people are busy and having their photograph taken is usually the last thing they want interrupting their day. In the case of a CEO, quite often I only have fifteen minutes to photograph them during a break in the board meeting or AGM. As for the construction worker, well no time is a good time to stop and look relaxed for a photographer.
Both are real people, with a story to tell and something unique to bring to the image. That’s where I come in. In the short space of time that I get to spend with my subjects, I help to take their mind off what’s going on around them and put them at ease. Camera and lighting equipment are prepared in advance so that I can focus on the task at hand, that of capturing the subject’s finer side in as few frames as possible. I must be doing something right because some even start to enjoy it. The corporate photos that I take are always professional but I also strive to ensure that they show each subject as an individual and not just a job title.
Photographing company assets and operations plays an important role in corporate communication. It requires considerable planning and logistic skills to make shooting at a variety of locations a success.
As a successful and experienced corporate photographer in Hong Kong, I know that I need to put as much effort into planning and arranging my shoots as I do actually taking the photographs. A well-managed shoot not only reflects well on me but on my client as well.
My clients appreciate that not only do I capture great images for their corporate communications needs, but I ensure there is minimal disruption and that the appropriate health and safety standards are maintained.