Paws United Charity is a non-profit, all-volunteer rescue organization established and registered in Hong Kong. Their mission is to continue to improve the lives of animals in our community by promoting responsible pet ownership, humane treatment of animals and choosing adoption instead of purchase. 貓狗領養慈善協會是全義工運作的非牟利團體 。我們的使命是向公眾宣揚寵物主人應有的責任、動物應有的福利，提倡善待動物與以領養代替購買的訊息。
The photos were taken with Hong Kong celebrities and rescue animals to encourage people to adopt a pet rather the buying from a pet store. The banner ads appeared in MTR stations across Hong Kong.